Person in charge of Adidas Web3: The involvement in Web3 was inspired by Tesla

According to reports, Erika Wykes-Sneyd, head of Adidas Web3, revealed that if Tesla had not adopted Bitcoin as a payment method for its vehicles, Adidas might not be able to set foot in Web3 and put forward relevant strategies and projects, He pointed out that “Elon Musk helped us open that door, but only a little bit. Tesla’s move made the Web3 advocates in Adidas start a dialogue to explore what can be done with blockchain technology.” After that, the Adidas Web3 team spent nine months “developing strategies, building foundations, and building a large number of relationships”, and further purchased its own BAYC MFT, and cooperated with gmoney. （ibtimes）

Interpretation of this information:

The message discusses how the decision of Tesla to accept Bitcoin as a payment method for its electric vehicles has had a significant impact on the development of the blockchain technology at Adidas. Erika Wykes-Sneyd, who is the head of Adidas Web3, has revealed that if Tesla had not embraced Bitcoin, Adidas would not have been able to enter the world of Web3 and explore relevant projects using blockchain technology.

Adidas Web3 is a team that focuses on exploring the potential of Web3 and how it can be incorporated into the company’s operations. Web3 is a term used to describe the next generation of the internet that is decentralized, secure, and privacy-focused. It is powered by blockchain technology, which is best known for its use in cryptocurrencies such as Bitcoin.

According to Wykes-Sneyd, Tesla’s move to embrace Bitcoin as a payment method opened the door for Adidas to start exploring the potential of blockchain technology. This move by Tesla led to a dialogue among the Web3 advocates at Adidas, prompting the team to spend nine months developing strategies, building foundations and relationships with other players in the Web3 ecosystem.

In addition, the Adidas Web3 team further purchased its own Bored Ape Yacht Club (BAYC) non-fungible token (NFT), which is a unique digital asset that is stored on the blockchain. This purchase shows that Adidas is not only interested in exploring the potential of blockchain technology, but it is also committed to investing in the technology and becoming a part of the Web3 ecosystem.

Furthermore, Adidas Web3 has teamed up with gmoney, a decentralized finance platform that enables users to borrow and lend cryptocurrencies while earning interest. This collaboration shows that Adidas is not only interested in exploring the technology for its own operations but also in partnering with other players in the Web3 ecosystem to create value for their customers.

Overall, the message highlights the significant impact that Tesla’s move to embrace Bitcoin has had on the development of blockchain technology at Adidas. It shows that corporations are beginning to see the potential of Web3 and are taking steps to explore and invest in the technology. The collaboration between Adidas Web3 and gmoney also highlights the potential for partnerships between players in the Web3 ecosystem to create value for customers.