Maotai cooperates with Netease to launch “Xunfengyuan Universe”, with nearly 3 million registered people

On March 11, it was reported that Maotai and NetEase jointly launched the “Xun Feng Yuan Universe”, which was launched on January 1 this year, aiming to implement the principle of consumption Yuan Universe combining virtual and real. It is reported that Xunfeng Yuanuniverse has opened the exercise of physical rights and interests of digital collections. Users across the country “brew” digital collections of “the 24 Solar Terms of Kweichow Moutai Liquor” in the Yuanuniverse, and pick up physical liquor from thousands of offline stores in Maotai with digital collections.

Interpretation of this information:

The joint launch of “Xun Feng Yuan Universe” by Maotai and NetEase on January 1, 2021, aims to combine the virtual and real world of consumption by allowing users to “brew” digital collections of “the 24 Solar Terms of Kweichow Moutai Liquor” in the Yuan Universe. On March 11, it was reported that Xunfeng Yuan Universe has now opened the exercise of physical rights and interests of digital collections, allowing users to pick up physical liquor from thousands of offline stores in Maotai with their digital collections.

This innovative concept of combining digital collections with physical goods is a unique way of engaging consumers and bridging the gap between the physical and virtual world. The principle of consumption Yuan Universe is a concept that is gaining popularity in China, where consumers are seeking more personalized experiences and interactions. The ability to bring virtual collections to life by exchanging them for physical products makes it more meaningful and exciting for consumers, as it adds value to their digital collections. This also ensures that consumers are loyal to the brand, as it creates an emotional connection with the product.

Maotai, which is a famous liquor brand in China, has been experimenting with various ways to enhance consumer experiences and loyalty. By partnering with NetEase, a leading internet technology company, they have leveraged technology to create a unique and innovative way of engaging with their customers. The use of digital collections and virtual reality adds a new dimension to the purchase experience, which is key to attracting and retaining consumers.

In conclusion, the “Xun Feng Yuan Universe” is an innovative way of integrating the virtual and real world of consumption. By allowing consumers to use virtual collections to redeem physical goods, it adds value to the digital collections and enhances consumer experiences. Maotai and NetEase have successfully leveraged technology to create a new concept of the principle of consumption Yuan Universe, which is gaining popularity in China. The use of digital collections and virtual reality creates a unique and exciting way of engaging with consumers, enabling them to create an emotional connection with the product.