STEPN announced the details of GMT air drop: Genesis shoes need not be sold, and the air drop will be released in the next few days

On February 17, STEPN officially announced the plan of airdropping GMT to the holders of Genesis shoes on official Twitter, New Horizon Initiative. According to the plan, STEPN will airdrop 4000 GMT for each pair of Genesis grey shoes, 8000 GMT for each pair of Genesis green shoes, 16000 GMT for each pair of Genesis blue shoes, and 32000 GMT for each pair of Genesis purple shoes. The snapshot has been completed at 0:00 UTC on February 12. Only users who hold Genesis shoes in the spending account and have not been put on sale will receive the airdrop. The airdrop will be released in the next few days.

Interpretation of this information:

On February 17, the cryptocurrency platform STEPN made an official announcement on Twitter, stating that they would airdrop GMT to those who hold Genesis shoes. The airdrop will differ in amount depending on the color of the shoe. Holders of grey shoes will receive 4000 GMT, green shoes will receive 8000 GMT, blue shoes will receive 16000 GMT, and purple shoes will receive 32000 GMT. The snapshot for eligible users was taken on February 12, and only shoes that have not been put on sale will qualify for the airdrop. The exact date for when the airdrop will be released has not been specified, but it will be in the coming days.

The announcement of STEPN’s plan to airdrop GMT to holders of Genesis shoes suggests a marketing strategy aimed at increasing user engagement by providing incentives to hold onto the shoes. The various amounts of GMT offered depending on the color of the shoe implies that blue and purple shoes are more valuable and sought after by the market, as they are being offered higher amounts of GMT. The limited time frame for users to be eligible for the airdrop also creates a sense of urgency, encouraging users to keep their shoes in their spending account and out of the market.

The gesture of sending free GMT is not a new concept, as it has been used in the past as a marketing tool to gain user engagement and loyalty. Airdrops encourage community building and engagement by rewarding users with tokens, increasing their interest and participation in the platform. The STEPN airdrop to Genesis shoes holders is one such example of this marketing technique being used to attract users to the platform.