NBA star “Magic” Johnson submits an NFT trademark application

According to reports, according to two U.S. Patent and Trademark Office documents 97843294 and 97843322 disclosed by trademark attorney Mike Kondoudis on social media, NBA star “Magic Johnson” has submitted trademark applications for “Magic Johnson’s Neighborhood” and “Building. Magic. Together”, including downloadable virtual and digital goods, including sports transaction cards, sports memorabilia, sports collectibles, clothing, footwear, and so on, “And personal electronic devices and chargers, which are used in both online and virtual worlds in each case, and are validated through NFT to provide online markets for buyers and sellers of downloadable digital goods, virtual goods, or NFT-certified digital assets. Online retail store services featuring digital goods, virtual goods, or digital assets provide users with online community forums, online environments,” Virtual online environments and extended reality virtual environments for virtual experiences and use of virtual goods and projects.

Interpretation of this information:

NBA legend Earvin “Magic” Johnson has filed two trademark applications with the US Patent and Trademark Office. The first is for “Magic Johnson’s Neighborhood,” while the second is for “Building. Magic. Together.” Both applications detail downloadable virtual and digital goods that include sports transaction cards, sports memorabilia, sports collectibles, footwear, clothing, and personal electronic devices and chargers, which function online and in virtual worlds. The goods are verified through NFT. The applications also describe an online retail store that offers services for digital goods, virtual goods, or digital assets, as well as online community forums, virtual worlds, and extended reality environments for the use of virtual goods and projects.

The trademarks seem to be part of Magic Johnson’s efforts to develop a digital marketplace centered around sports and entertainment, as well as a virtual community that links customers to digital goods and virtual experiences. The NFT, or non-fungible token, technology is the digital equivalent of a certificate of authenticity, which ensures that the digital assets being bought or sold are unique, original, and cannot be replicated. The virtual environments and extended reality platforms also show the basketball Hall of Famer’s interest in creating a multimedia experience that is both immersive and interactive.

In conclusion, Magic Johnson’s recent trademark applications showcase his vision for a digital marketplace that merges virtual and real-world assets with the use of NFT technology. The trademarks signal the former point guard’s interest in Fashion, Technology, and Collectibles.