Snap sets up AR enterprise service department to sell its AR technology to enterprise customers for the first time

According to reports, Snapchat’s parent company, Snap, established a new department on Thursday that will help other companies build augmented reality features for their websites or applications. The department is called AR Enterprise Services (ARES), and Jill Popelka, the head of the department, said in an interview that this marks the first time Snap will sell its AR technology to corporate customers. The department’s first product, called “Shopping Suite,” will provide enterprises with a function building tool that allows customers to virtual try on clothes or 3D preview products.

Interpretation of this information:

Snapchat’s parent company, Snap, has established a new department that provides augmented reality (AR) services to other companies. The department, known as AR Enterprise Services (ARES), aims to help businesses integrate AR features into their websites or applications. Jill Popelka, the head of the department, stated that this is the first time that Snap will offer its AR technology to corporate clients. The department’s initial offering, “Shopping Suite,” offers enterprises a feature-building tool that allows customers to try on virtual clothing or preview products in 3D.

This move by Snap reflects the growing demand for AR and virtual try-on experiences in the retail industry. By offering AR services to other companies, Snap can expand its reach beyond the Snapchat app and leverage its expertise in AR technology to build new revenue streams.

One of the key benefits of AR technology is that it offers consumers an immersive and interactive shopping experience. This is particularly important in the era of e-commerce, where consumers often miss the tactile experience of traditional shopping. With AR, customers can try on clothes, see how furniture looks in their home, or preview products in a way that was previously impossible with traditional online shopping methods.

Snap’s move also highlights the importance of providing solutions to businesses amid the COVID-19 pandemic. Many brick-and-mortar stores have closed, and consumers are hesitant to visit stores due to health concerns. As a result, e-commerce has experienced exponential growth. By offering AR tools to businesses, Snap is helping them adapt to the new normal and enhance their online user experience.

In summary, Snap’s AR Enterprise Services department offers AR services to help businesses integrate AR features into their websites or applications. Its first product, “Shopping Suite,” provides a feature-building tool that offers customers a virtual try-on experience. This move reflects the growing demand for AR in the retail industry, and helps businesses adapt to the new normal amid the COVID-19 pandemic.