Expanding Consumption and Promoting High-Quality Development through E-commerce Live Streaming in Zhejiang Province

On April 20th, the General Office of the Zhejiang Provincial Government recently issued several measures to further expand consumption and promote high-quality development, supporting the development of e-commerce live streaming. Seize the rapid development opportunities of e-commerce live streaming, develop new formats and models such as digital human virtual anchors and new consumer scenarios in the metaverse. Develop the mode of “cross-border e-commerce+live broadcast”, build a cross-border bonded warehouse live broadcast Advanced Business Park base, and hold bonded warehouse live broadcast with goods and other activities. Organize a provincial e-commerce live broadcast competition and carry out the “Zhejiang Broadcasting Season for a Better Life” live broadcast activity. Promote the development of e-commerce live streaming bases and public live streaming rooms, and add 300 e-commerce live streaming style “Gongfu Workshops” in 2023.

Zhejiang: Developing new formats and models such as digital human virtual anchors and new consumption scenarios in the metaverse

The General Office of the Zhejiang Provincial Government recently issued several measures on April 20th to further expand consumption and promote high-quality development, supporting the development of e-commerce live streaming. The measures aim to seize the rapid development opportunities of e-commerce live streaming, develop new formats and models, and new consumer scenarios in the metaverse. This article will discuss the details of the measures and their potential impact on the e-commerce industry.

The Measures

The measures include developing new formats and models such as digital human virtual anchors and new consumer scenarios in the metaverse. The government aims to tap into the potential of the metaverse, which is a virtual world that combines multiple online platforms and technologies, to boost e-commerce live streaming. The government also plans to develop the mode of “cross-border e-commerce+live broadcast,” which integrates cross-border e-commerce and live streaming. The government plans to build a cross-border bonded warehouse live broadcast advanced business park base and hold bonded warehouse live broadcasts with goods and other activities. Moreover, the government will organize a provincial e-commerce live broadcast competition and carry out the “Zhejiang Broadcasting Season for a Better Life” live broadcast activity to further promote e-commerce live streaming.
The government also plans to promote the development of e-commerce live streaming bases and public live streaming rooms. It aims to add 300 e-commerce live streaming style “Gongfu Workshops” in 2023. Gongfu Workshops are public live streaming rooms that feature local artisans showcasing their skills and selling handmade products. The government plans to encourage more entrepreneurs to set up Gongfu Workshops and provide subsidies for rent and decoration.

Implications

The measures taken by the Zhejiang Provincial Government are significant as they aim to boost the e-commerce industry and promote high-quality development. With the COVID-19 pandemic, e-commerce has become more prevalent as people shift to online shopping. Live streaming has also become more popular as consumers seek more engaging and interactive shopping experiences. The measures taken by the government aim to tap into these trends and create new opportunities for businesses.
The development of digital human virtual anchors and new consumer scenarios in the metaverse presents a unique opportunity for businesses to connect with their customers. The government’s plans to develop the mode of “cross-border e-commerce+live broadcast” and build a cross-border bonded warehouse live broadcast advanced business park base could create new opportunities for cross-border e-commerce businesses. The promotion of Gongfu Workshops could also help support local artisans and promote local cultural heritage.

Conclusion

The measures taken by the Zhejiang Provincial Government to support the development of e-commerce live streaming are significant for the e-commerce industry. The government aims to create new opportunities for businesses and promote high-quality development through the development of new formats and models, and new consumer scenarios in the metaverse. The plans to build a cross-border bonded warehouse live broadcast advanced business park base, organize a provincial e-commerce live broadcast competition, and promote Gongfu Workshops will also contribute to the growth of the e-commerce industry in Zhejiang Province.

FAQs

Q: What are Gongfu Workshops?
A: Gongfu Workshops are public live streaming rooms that feature local artisans showcasing their skills and selling handmade products.
Q: What is the metaverse?
A: The metaverse is a virtual world that combines multiple online platforms and technologies.
Q: What is “cross-border e-commerce+live broadcast”?
A: “Cross-border e-commerce+live broadcast” integrates cross-border e-commerce and live streaming to create new opportunities for businesses.