Founder of Doodles: Developing from an NFT project to a media franchise company

On March 16th, Jordan Castro, founder of the NFT series Doodles, announced on the official discord that Doodles will develop from an “NFT project” into a leading media franchise company.

Interpretation of this information:

Jordan Castro’s announcement on March 16th revealed a bold move for Doodles, a popular NFT series. Castro, who founded the series, stated that Doodles would evolve from an “NFT project” into a prominent media franchise company. This transformation indicates that Doodles aims to establish itself not only as a collectible art platform but also as a content provider.

NFTs (non-fungible tokens) are digital assets that exist on a blockchain and are used to represent ownership of unique items, such as art or music. NFTs have gained popularity, particularly in the art world, as a way for artists to sell their work directly to collectors without going through a traditional gallery or auction house. Doodles, founded in September 2020, quickly became a favorite among NFT collectors due to its distinctive, doodle-inspired artwork.

The shift from an NFT project to a media franchise company indicates that Doodles aims to capitalize on the success of its art collection by expanding into content creation. While details have not been released yet, it’s possible that Doodles will create animated shorts, merchandise, or even video games featuring its popular characters. If Doodles can successfully establish itself as a media franchise company, it could pave the way for other NFT projects to follow suit, blurring the lines between traditional art and entertainment.

This announcement could also be seen as a response to recent criticism of NFTs’ environmental impact. NFTs require significant amounts of energy to create and maintain, leading some to question the sustainability of the NFT craze. By shifting towards a company that focuses on content creation, Doodles may be signaling a move towards a more sustainable business model that does not rely solely on the creation of digital assets.

Overall, Castro’s announcement regarding Doodles marks a significant moment in the intersection between art, technology, and entertainment. By seeking to become a media franchise company, Doodles is positioning itself at the forefront of an emerging trend that could shape the future of digital art and entertainment.