AR Enterprise Services
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Snap sets up AR enterprise service department to sell its AR technology to enterprise customers for the first time
According to reports, Snapchat’s parent company, Snap, established a new department on Thursday that will help other companies build augmented reality features for their websites or applications. The department is called AR Enterprise Services (ARES), and Jill Popelka, the head of the department, said in an interview that this marks the first time Snap will sell its AR technology to corporate customers. The department’s first product, called “Shopping Suite,” will provide enterprises with a function building tool that allows customers to virtual try on clothes or 3D preview products. Interpretation…
