NetEase
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Maotai cooperates with Netease to launch “Xunfengyuan Universe”, with nearly 3 million registered people
On March 11, it was reported that Maotai and NetEase jointly launched the “Xun Feng Yuan Universe”, which was launched on January 1 this year, aiming to implement the principle of consumption Yuan Universe combining virtual and real. It is reported that Xunfeng Yuanuniverse has opened the exercise of physical rights and interests of digital collections. Users across the country “brew” digital collections of “the 24 Solar Terms of Kweichow Moutai Liquor” in the Yuanuniverse, and pick up physical liquor from thousands of offline stores in Maotai with digital collections….
